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What started as a newsletter by Viktoriia Vasileva about creativity, brands, and business expanded into a full creative lab with the core mission to help brands and creatives grow and dominate cultural conversations via marketing tactics that scale but don’t easily replicate.

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Spike Magazine's latest issue is about Vulgarity. "The word "classy' is vulgar. The world "vulgar" is not. Getting a blowout is vulgar but cutting your own bangs is cool. Pregnancy is vulgar but being mother isn't. Credit cards are vulgar, cash is king. The sun is vulgar, the moon is gay. Champagne is cheap - the more it costs, the cheaper it is."

There is a new image library in Financial District. Library180 is a non-profit designed to help creatives and artists disconnect and build community over the shared love of old print.

What comes after the run club? Hiking, fly fishing, and birdwatching. More on this in my latest for Inc.

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